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Because no two people — or days — are the same
WELLBEING THAT MEETS PEOPLE WHERE THEY ARE
One person might need five minutes to reset between meetings. Another might want to move more, work towards a goal, connect with colleagues or simply check in with how they're feeling.
CRAOI creates different ways for people to take part — because wellbeing doesn't have to look the same for everyone.
Pause · Take a break · Move · Focus · Set goals · Take action · Track progress · Join in · Connect · Contribute
ONE PLATFORM. THREE PILLARS OF WELLBEING.
From personal wellbeing to positive collective action
CRAOI brings personal wellbeing, human connection and positive contribution together in one experience. Employees are supported to take small, practical actions that help them feel better, connect with the people around them and contribute to something bigger — turning wellbeing into something they actively participate in, rather than simply consume.
Where Every Positive
Action Counts
CRAOI helps positive actions become part of everyday life
Knowing what supports our wellbeing is one thing. Making it part of everyday life is another.
CRAOI uses practical, evidence-informed behaviour-change principles to help your people turn good intentions into positive action — and support those actions over time.
01 Take action
Collect Hearts
Take action
Grow your garden
01 Take positive action
Small actions can grow into something bigger. As your people take positive actions in CRAOI, they collect Hearts and grow their virtual garden — creating a simple, visual way to recognise the actions they're taking. Every small action leads to collective impact.
02 Build wellbeing into everyday life
People can set personal goals, choose actions, create reminders and record their progress — helping keep what matters to their wellbeing visible in everyday life.
Give your people something positive to take part in. CRAOI challenges turn individual actions into shared experiences — giving colleagues a common goal, a reason to get involved and something positive to do together.
03 Join challenges together
CRAOI combines useful content with tools that encourage people to pause, reflect, practise, participate and take action.
04 Learn something useful. Put it into practice
CRAOI gives people a view of their individual activity and the collective activity of the company across Me, Us and Planet — helping them see the positive actions they've taken for themselves, with others and for the world around them.
05 See your progress
From platform access to real participation
Wellbeing through everyday action.
As part of a one-month activation campaign, CRAOI supported Kearys Motor Group with movement and mindfulness challenges designed to make workplace wellbeing practical, accessible and engaging across multiple locations.
Employees across multiple locations were encouraged to take simple positive actions and record their participation throughout the month.
“The biggest win was seeing employees getting involved. The simple, practical challenges made wellbeing feel approachable and part of the everyday rather than a one-off, and the conversations continued after too.”
- Brendan Ahearne -
Group Head of People, Kearys Motor Group
230
Challenge check-ins
1,494
Wellbeing minutes
348
Wellbeing activities
27
Consistent days of engagement
A shared movement challenge encouraged employees to get active together — connecting personal wellbeing with a collective goal and positive action for people and planet.
1,057 km moved in two weeks · €150 donated to Movember · Tree planting through a verified reforestation project
Movement with positive impact.
“It has been a great experience working with CRAOI, from onboarding to roll-out we have been in the best hands. We love the variety their app offers our people, and the insights we receive each month are invaluable as they help us measure employee wellbeing while also better understanding the needs of our people.”
- Claire Murphy -
HR Manager, South Coast Logistics
More thank a platform
Giving your people access to CRAOI is only the beginning.
We work alongside your People team to introduce the platform, encourage participation and keep wellbeing active and relevant throughout the year.
The platform creates access.
Human experiences create depth.
Activation creates participation.
Launch it well
Our bespoke onboarding and communications plan helps your people understand CRAOI and how to join in.
1
Give people reasons to return
CRAOI challenges, activations and shared experiences keep wellbeing visible throughout the year.
2
Support the people making it happen
We equip managers and wellbeing Champions with the support they need to encourage participation and keep momentum going.
3
Listen, learn and adapt
Participation, feedback and insights help inform what comes next. CRAOI add-ons can help support your people in the ways that they need and can work as flexibly offerings throughout the year.
