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Start where you are Build from there
Every organisation is at a different stage with workplace wellbeing.
CRAOI works alongside your People team to understand what your people need, create meaningful ways for them to take part and keep wellbeing active throughout the year.
From a focused activation to an ongoing workplace wellbeing partnership, we'll help you find the right place to start.
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Workplace wellbeing doesn't have an awareness problem. It has an action problem
Most organisations already care about wellbeing. Many already provide benefits, resources, initiatives and support.
The harder part is turning all of that good intention into something people notice, trust, participate in and make part of everyday working life.
CIPD's 2025 research found that 57% of organisations now have a standalone wellbeing strategy and 74% say wellbeing is on senior leaders' agendas. Yet among organisations taking action on workplace stress, only half believe their efforts are effective.
source: CIPD Health & Wellbeing at Work Report 2025
ACCESS ≠ ENGAGEMENT
Having wellbeing resources doesn't mean people will use them.
AWARENESS ≠ ACTION
Knowing what supports our wellbeing doesn't mean we always do it.
ACTIVITY ≠ CULTURE
Running wellbeing activities doesn't automatically create a workplace where people feel supported.
GOOD INTENTIONS ≠ IMPACT
Without participation, listening and learning, it's difficult to know what's making a difference.
That's the gap CRAOI helps organisations close.
Create opportunities to connect, support one another and enjoy doing something together — through shared challenges, activities and positive action.
Feel connected
Build everyday practices that support how you feel — from energy, movement and mindfulness to recovery, healthy habits, goals and personal growth.
Feel well
CRAOI brings personal wellbeing, human connection and positive contribution together in one workplace experience.
THE CRAOI APPROACH
Feel good. Connect with others. Contribute to something bigger.
Instead of simply giving people more information about wellbeing, we create practical opportunities to do something with it — supported by an engaging platform, human experiences and hands-on partnership.
Take positive action for communities and the planet — through giving back, shared
challenges and more sustainable everyday choices.
Make a difference
WHY IT MATTERS
Together, let's create a workplace where people can feel well, connect and thrive.
Workplace wellbeing doesn't sit in isolation. It's part of the wider employee experience — influencing how people feel about their work, their colleagues and the organisation they're part of.
Research consistently links employee wellbeing with outcomes organisations care about, including engagement, retention and performance — while the quality of relationships, management and working conditions all shape how people experience work.
FEEL BETTER
Wellbeing, energy & engagement
Create more opportunities for employees to take positive action for their wellbeing on a daily basis — in ways that feel practical, accessible and fully supported.
FEEL CONNECTED
Connection, culture, trust & belonging
Bring employees together through shared experiences and positive action, while creating more opportunities to listen, involve people and strengthen connection.
FEEL VALUED
Retention, attraction & employee experience
Create a workplace where your people feel supported and where investing in people and wellbeing is something employees — and prospective employees — can see and experience.
Partnership Options
Every organisation is at a different stage with workplace wellbeing. Some are ready to create momentum. Others want to build on what's already working. And some are ready to make wellbeing a more strategic part of how they support their people.
Find the right place to start
Your CRAOI partnership is shaped around where you are now, what you want to achieve and how much support you need to make it happen.
01 Where are you on your work wellbeing journey?
Choose your starting point.
You don't need to fit neatly into a package. These options simply help us understand where you are today — and where you'd like to go next.
Create momentum around workplace wellbeing.
Activate Partnership
Build a more connected approach to workplace wellbeing.
Build Partnership
Strategic Partnership
Embed wellbeing more deeply across your organisation.
For organisations ready to get started, re-energise participation or create momentum around a particular wellbeing priority.
A good fit if: you're starting to get more intentional about workplace wellbeing, want to re-energise engagement or have a particular moment, campaign or priority you want to activate around.
For organisations already investing in wellbeing but ready for greater consistency, connection and
participation.
A good fit if: you already have wellbeing initiatives, benefits or Champions in place, but participation is inconsistent, activity feels fragmented or your People team needs more support bringing everything together.
For organisations ready to invest more deeply in wellbeing — bringing together people, leadership, strategy, resources and measurement to create meaningful, longer-term impact.
A good fit if: wellbeing is becoming a meaningful organisational priority and you're ready to commit the leadership attention, resources and budget needed to create longer-term change.
02 How much support do you need?
Your team doesn't have to carry wellbeing alone.
Having the ambition is one thing. Having the time, expertise and capacity to make it happen is another.
That's why the level of CRAOI support can flex around the resources you already have.
Your Team Leads
You lead. We guide.
You have the internal capacity to drive wellbeing. CRAOI provides the platform, expertise, ideas, tools and guidance to help your team make it happen.
Best suited to: organisations with an established People team, wellbeing lead or active Champion network that can manage much of the activation internally.
We Do It Together
A shared partnership.
We work alongside your People team — sharing the planning, activation and ongoing work required to keep people participating.
From communications and challenges to workshops, Champions, employee voice and engagement, we make it easier to keep wellbeing engaging & impactful.
CRAOI Leads
We help carry the load.
For organisations that want to do more but don't have the internal time, capacity or specialist wellbeing resource to make it happen.
CRAOI takes a much more hands-on role in planning, coordinating, activating and reviewing your wellbeing approach — acting as an extension of your People team.
Your CRAOI partnership, built around you
Your starting point + the support you need = the right CRAOI partnership.
From there, we shape the experience around your organisation — your people, priorities, resources and the level of support you need from us.
The right CRAOI partnership depends on more than employee numbers.
Your People
Who are we supporting?
The number of employees, where and how they work, and the different needs across your organisation.
Your Priorities
What are your goals?
Your wellbeing goals, employee needs, organisational priorities and what success would look like.
Your Resources
What do you already have?
Your People team, Champions, existing initiatives, benefits, internal expertise and available budget.
Our Support
Where do you need us?
From providing the infrastructure and expertise behind your team to taking a much more hands-on role in activation and engagement.
What does CRAOI cost?
It depends on what you need — and what you already have.
Your investment is shaped by the number of people you're supporting, the scope of your partnership, the experiences and services you choose and the level of hands-on support you need from CRAOI.
Already have a budget in mind? Great. We'll help you understand what CRAOI could deliver within it.
Still figuring that out? That's fine too. We'll recommend an approach based on your priorities, people and resources.
We will build the right partnership for where you are now — with room to evolve as your needs do.
Your CRAOI Investment
Build the partnership that works for you
Choose your team size, the level of support you need and any additional experiences you’d like to include. Your CRAOI partnership is shaped around your people, priorities and the resources you already have. Here are three examples of how that could look in practice.
Wellbeing matters to this team, but activity to date has been piecemeal. They want to build momentum, understand what works and get their wellbeing committee up and running — with more CRAOI support at the beginning.
01 · ACTIVATE
Create Momentum · 100 Employees
Start supported → Build capability → Become more self-managed
6 Month Activation Partnership
€18.92 per employee / month
✓ CRAOI platform
✓ Advisory partnership
✓ 2 tailored CRAOI challenges
✓ 2 Workshops & Experiences
✓ 5 employee coaching sessions per month
✓ Activation & communications support
✓ Support establishing their wellbeing committee
✓ Review and transition planning
They already have an engaged People team and wellbeing committee. They don't need CRAOI to take over — they want better infrastructure, more consistent experiences and specialist support their internal team can draw on.
02 · BUILD
Grow Stronger · 250 employees
Internal team leads → CRAOI strengthens what’s already there
Ongoing Partnership
€6.62 per employee / month
✓ CRAOI platform
✓ Self Managed partnership
✓ 2 CRAOI challenges
✓ Quarterly CRAOI reviews & insights
✓ Quarterly Workshops & Experiences
✓ Monthly Live Wellbeing Series
✓ Tools and support for their internal wellbeing team
This organisation was considering hiring a dedicated wellbeing role at a salary of €65,000 per year. Instead, they choose CRAOI as an external wellbeing partner, while keeping ownership within their existing People team and saving money overall.
03 · STRATEGIC
Thrive Together · 500 employees
Internal ownership → CRAOI provides additional capability
Strategic Partnership
€9.75 per employee/month
✓ CRAOI platform
✓ Complete partnership support
✓ Monthly strategy & wellbeing committee support
✓ 4 bespoke challenges annually
✓ Hands-on activation & communications
✓ Enhanced reporting & insights
✓ 30 coaching sessions per quarter
Heading 3
Tell us where you are.
We’ll help shape what comes next
Share where you are in your workplace wellbeing journey — what you’re already doing, what’s working and where you’d like more support.
Our team will help identify the CRAOI services that best fit your people, priorities and existing resources. Start with what you need now, with the flexibility to add or remove additional support and experiences as your needs evolve.
Ready to explore what CRAOI could look like for your organisation?
Book a free 30-minute chat with us to find out.
Activation Partnership in Action
Wellbeing through everyday action.
As part of a one month activation campaign, CRAOI supported Kearys Motor Group with movement and mindfulness challenges designed to make workplace wellbeing practical, accessible and engaging across multiple locations.
Employees across multiple locations were encouraged to take simple positive actions and record their participation throughout the month.
“The biggest win was seeing employees getting involved. The simple, practical challenges made wellbeing feel approachable and part of the everyday rather than a one-off, and the conversations continued after.”
- Brendan Ahearne -
Group Head of People, Kearys Motor Group
230
Challenge check-ins
1,494
Wellbeing minutes
348
Wellbeing activities
27
Consistent days of engagement
Ongoing Partnership in Action
Movement with positive impact.
As part of our ongoing partnership, we work with South Coast throughout the year to create challenges and wellbeing activities that support their people and wider wellbeing priorities.
Here's an example of how a shared movement challenge encouraged employees to get active together — connecting personal wellbeing with a collective goal and positive action for people and planet.
1,057 km moved in two weeks · €150 donated to Movember · Tree planting through a verified reforestation project
“It has been a great experience working with CRAOI, from onboarding to roll-out we have been in the best hands. We love the variety their app offers our people, and the insights we receive each month are invaluable as they help us measure employee wellbeing while also better understanding the needs of our people.”
- Claire Murphy -
HR Manager, South Coast Logistics
We champion the Champions
Your wellbeing Champions can play a powerful role in bringing wellbeing to life inside your organisation. We give them ideas, structure and support to listen to colleagues, build connection and turn good intentions into action.
Already have a wellbeing committee or Champion network? We'll work with what you've built.
Starting from scratch? We'll help you create the right foundations.
Short on capacity? We can provide more hands-on support.
CRAOI Champions in action
A community challenge created to support Movember through movement, connection and collective action
Your People team shouldn't have to carry wellbeing alone
We work alongside your HR & People team to understand what your organisation needs, bring CRAOI to life and keep wellbeing active throughout the year.
From communications and challenges to employee voice, managers, Champions and ongoing planning — we help carry the load.
01 Listen & Plan
We start by understanding your people, priorities and goals, then shape an approach that works for your organisation.
02 Launch & Activate
We bring CRAOI to life with a clear launch, engaging communications and positive experiences that encourage people to get involved.
03 Engage & Support
We keep the momentum going through challenges, shared experiences, ongoing support and opportunities for people to connect and take action.
04 Learn & Adapt
We listen, review what's working and use participation, feedback and insights to keep evolving the experience together.
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Put wellbeing at the heart of your business with CRAOI
LET'S FIND YOUR PLACE TO START
Where are you with workplace wellbeing?
Every organisation is different. Tell us what's happening now, what matters to your people and what you'd like to improve — and we'll explore the right place to start.
